$20,000+ for Grab as Eko Innovation Centre, GDM Group Debut Marketing and Media Hackathon (MarkHack 1.0)

To achieve its mission of providing lasting solutions to real-life challenges in marketing, Eko Innovation Centre GDM Group and MCJ have jointly launched MarkHack 1.0, the maiden edition their Media and Marketing Hackathon. This hackathon is also regarded to be the first in Nigeria.

Both organizations have the potential to transform the marketing and media landscape by offering tech solutions that will disrupt the existing industry and address some of its challenges.

The official launch of the hackathon which was held at the D’Podium Event Centre, Lagos was well attended by innovators, entrepreneurs, policymakers, marketing, and media professionals while many others across the world joined the event virtually.

The event organizers revealed that more than 500 people registered to take part in the hackathon. They were from 72 locations, five countries (Nigeria, California, Kenya and Pakistan), and three continents (African, Europe and North America).

It was also announced the final 10 teams with the most viable ideas will face off at the finale, 18 May. They will be competing for $20,000 in prize money and an acceleration program offering up to $50K equity investments to help them get their products ready to go to market.

Speaking at the event Mr. Victor Afolabi, the Founder, Eko Innovation Centre & Curator, Art of Technology Lagos, said that marketing is the most effective engine of economic development as it can rapidly develop entrepreneurs and managers but the industry is yet to see a technological breakthrough within the country considering the growth of Martech globally, an industry estimated at $344.8bn in 2021 according to Martech Alliance (2021).

In his words: “The Nigerian marketing industry has started to see preliminary innovation but acceleration is slow to disrupt the future in line with changing consumer behaviour. “We are yet to experience notoriety for a homegrown technological breakthrough at a remarkable scale in the Marketing Industry.”

He added that MarkHack was designed to make a real difference. According to him, it is “A gathering of innovators, entrepreneurs, Policymakers, and Marketing Professionals, to create solutions to real-life Marketing challenges in an intense period of time. Using creativity, technology, and mentoring resulting in prototypes, fresh new concepts, and innovative usages of tech for Marketing and Media.”

The organizers explained that participants would be divided into five teams and required to work together for three weeks brainstorming and inventing new concepts based upon their focus areas.

They would also be sub-grouped into 8 focus areas which include consumer experience, media consumption, consumer recruitment & interaction, trade & retail engagement, analytics and metrics, events marketing, media monetization, and content creation.

Each team would present their ideas to a jury of experts who are knowledgeable in the subject. The Jurors would select the 10 best teams.

Overall, 21 Mentors, 30 Selection Jurors, 8 Speakers, and 6 Final Jurors are partaking in the MarkHack 1.0 and are the industry’s best with decades of experience in marketing, media, technology, business management, and others.

The keynote address will be delivered on the subject “Tech Disruption in Marketing: The Key to Redefining Consumer Recruitment and Interaction”, David M. Raab, Founder/CEO, Customer Data Platform Institute urged marketers to be innovative, understand the concept of disruption and be deliberate about it, stating “Change is everywhere. It is difficult to find usable disruption. You should look for strong benefits and a solid defense. Support disruption with innovative solutions for business success.”

Asst. Zone AOA Asst. Regional Manager (Sub Saharan Africa), Nestlé, Kayode Oladapo, and the Principal Partner, Apex Marketing UK, Dr. Rotimi Olaniyan also spoke on the topics “Experiences in the Marketing Ecosystem, Responding to Modern Consumer and Retail Audiences” and “Rapid Brand Innovation Playbooks” respectively. They spoke out about the importance of data-informed insights, marketing innovations, disruptive marketing strategies and technology-driven projects.

Some of the attendees included Mr. Segun Fafore (Executive Assistant to the Lagos State governor on New Media) and Mr. Olatubosun Alake (Special Advisor to the Lagos State governor on Innovation and Technology).

They applauded the MarkHack 1.0 initiative and restated the government’s commitment to a technology-driven economy which is in line with the smart city agenda of the current Lagos State government.

 

Eko Innovation Centre is one of the leading tech hubs in Nigeria, curating events like Art of Technology Lagos, and The Lagos Smart Meter Hackathon amongst others while GDM Group is Nigeria’s leading marketing and innovation company.

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