4 Important Tips for your Business Leaflet

Leaflets and flyers are great ways to communicate the value of your business to those who matter most. Leaflets can be produced quickly and are affordable. A leaflet can be produced by anyone, but it takes some thought to make it effective. These are some simple tips to help you get outstanding results with a business leaflet.

1. Create effective marketing copy

The rules for great advertising copy remain the same whether you want flyers printing or advertisements written, emails sent or a website designed. Marketing copy must be well-planned and targeted. Using targeted copy when you are carrying out leaflets printing is very important for your business. Know your target market. Your leaflet should be written in a tone that is appropriate for your target market. Make sure you are aware of the key issues and products that you wish to promote in your leaflet. Make sure you are focusing on the benefits of your product or service, not just a list. Be specific about what makes your product/service unique.

2. Plan Your Text

Once you have a clear idea of what you want to say, you can break it up into sections to make it easier to read. Use direct language such as “you” to draw people in, and ask a question, which is an effective way of getting people to take notice of your flyer. Include the contact information and how you would like people to reach you. Avoid filler text and unnecessary words in all cases. Instead, focus on the main message.

3. Include a Call to Action

Although you must raise awareness and promote the brand, it is equally important to include a direct call-to-action so that this promotion can be turned into new business. You could offer a cash-off, a prize drawing, or invite to visit a store or activity as your call to action. You should set time limits for any money-off or prize draw.

4. Keep design simple and consistent

Even if you’re not a designer, you can still design a business flyer that is effective. Keep things simple. If you don’t have the time or desire to create something entirely from scratch, you can also use a premade template. You should balance the elements in a layout. Give them enough space to stand out. Make sure your text is clear and bold. The power of great images is greater than the text. Make sure you only use high-quality images that relate directly to your business. You should allow for time to check your leaflet and have another person review it before printing. This will help you identify potential problems and mistakes.

Get latest news from African Startup ecosystem

Latest stories

You might also like...