Affogata, a Tel Aviv-based AI-driven customer insight platform that enables brands to use customer data to improve their products in real time, ” – announced an increase in its seed funding round.
Mindset Ventures led the round, with Pico Venture Partners and Mangrove Capital co-leading. A group of prominent individual investors also participated in the round, including Avishai Avrahami, Founder of Wix.com, Micha Kaufman, Giora Yaron, Amdocs, Mercury, Ronen Shilo (CEO at Conduit), and others.
Affogata was founded in 2019 by Sharel Ozer, Ran Margaliot and Itamar Rogel. It provides an AI-Driven Customer Voice Analysis platform that allows businesses to spot unusual patterns and to speed up real-time responses. It also engages in preemptive actions, addressing feedback that is important to improve product decisions. The company’s offering, which gathers information from an expansive array of open data sources, across a variety of niche verticals, from fintech to gaming and more, can also incorporate relevant mediums and forums that are most impactful for the specific industry.
The company plans to use the funding to expand its operations and business reach, and to enable additional specialization to boost the effectiveness of product teams with specific tools to adjust the user experience based upon customer voice in real time. Gaming and fintech will be the primary focus, as well as verticalized capabilities.
Multiple stakeholders like marketers, product managers (customer success teams), data analysts, and others can draw insights from this data. This allows them to take proactive steps to ensure that customers have a wonderful experience. Affogata works with brands including Wix, MyHeritage, Playtika, and more.