Afrikrea, an e-commerce startup based in Ivory Coast, raises $6.2m in pre-Series A round. The company also rebrands

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Ivory Coast-based startup Afrikrea has raised a pre-Series A round of funding. The e-commerce platform that sells “all things made in Africa” has been rebranded as “ANKA”.

Afrikrea was originally founded in 2016 to provide an online platform for African-inspired clothing, accessories and arts and crafts. It has seen 250 percent year-on-year growth. However, Afrikrea transformed last year into an all-in-one SaaS service that provides seamless e-commerce services for African micro-retailers.

ANKA (meaning “Ours” in Bambara, Djoula and French) aims to create an infrastructure for e-commerce that will allow its 13,000 sellers to export literally “all things made from Africa” to a global audience. Afrikrea is still one of ANKA’s channels.

Through its customized seller platform, seamless coordination between global payments and shipping for thousands businesses around the globe, African social commerce, exporters, and dropshippers can save time, money, and energy. It has already processed transactions in excess of US$35,000,000 across 174 countries.

The pre-Series B round of US$6.2million was raised last year (2021) by Investisseurs &Partenaires. It also included participation from Joe Tsai (Executive Vice Chairman), BESTSELLER Foundation and Rising Tide Africa.

They will join existing investors Saviu Ventures, LoftyInc Capital Management and Kepple Africa Ventures. Consonance Investment Managers, Consonance Ventures, id4 Ventures, and Thierry Petit are also participating in this round. This additional funding brings the total investment of the company to US$8.1million.

The capital will be used to expand ANKA’s mobile infrastructure and to invest in product development. This funding will be used to increase talent acquisition within the product, finance, and sales teams of ANKA, as well as to hire remote developers.

Moulaye Taboure (CEO and cofounder of ANKA) stated that the company has seen unprecedented growth since its launch last year of ANKA. Since then, our subscribers have tripled and the volume on the newest service has increased by eight in the past six months.”

“As our vision was outgrowing the Afrika marketplace’s singular purpose, ANKA allows us to describe our mission as a pan African company. We now offer sellers services in fashion and other sectors.

Sebastien Boye was co-CEO at Investisseurs & Partenaires and said he was thrilled to have been part of ANKA’s financing round.

“This company is the core of IPAE2’s investment strategy. It has a talented, ambitious African founders team and significant growth and value-creation potential. ANKA aims at giving micro-entrepreneurs in Africa the tools they need to tap into the global eCommerce market. It has the potential to build a complete entrepreneurial ecosystem around its platform. He said that ANKA’s growth since its inception has been awe inspiring and that they have the potential to foster digital and financial inclusion for African entrepreneurs.

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