Animoca Brands Acquires Aussie Digital Agency (Report)

The blockchain gaming platform Animoca Brands reportedly purchased the Aussie digital agency – Be Media. The Australian marketing arm of Animoca will now be run by the latter. It plans to increase its NFT, Metaverse and other endeavors.

Animoca Bought Be Media

The Hong Kong-based Blockchain entity continues to expand its global reach. According to a recent coverage, it completed the acquisition of the Australian digital agency – Be Media. The company, which was founded in 2013, focuses on social media and digital strategy.

Be Media will help Animoca with its efforts to be a leader in the Australian NFT and Metarverse sectors. In preparation for the new tasks, the digital agency has already begun hiring in the fields blockchain development and project management. Jordan Fogarty – CEO of Be Media – will continue to serve as a top executive of the organization.

“I’m honored to have the opportunity to support cherished Australian brands who want to explore opportunities in this space and introduce their customers to the metaverse, NFTs, and the power of digital property rights. In joining the Animoca Brands family, we will be able to make that impact global and lasting,” he stated.

Yat Siu – Co-Founder of Animoca – also gave his two cents on the matter. He thinks Australia offers “tremendous opportunities,” and the acquisition of Be Media will enable his company to dive into that flourishing ecosystem.

The expanding portfolio of Animoca Brands also includes investments in more that 170 NFT projects, such as OpenSea and Axie Infinity, Yield Guild Games and Harmony.

The blockchain gaming platform received a $360 million funding round at the start of 2022. Thus, the company’s valuation tapped over $5.5 billion.

Animoca purchased Eden Games

Several days ago, the Hong Kong-based company completed another acquisition – that of the French game developer Eden Games. This latter is well-known as the publisher for popular racing games like Need for Speed: Porsche Unleashed, F1® Mobile Racing. It is worth noting that some of Eden Games’ high-profile partners include Bugatti, BMW, and Porsche.

Animoca intends to utilize its partner’s expertise to focus on enhancing its REVV Motorsport (REVV) ecosystem. It also plans to launch a new series of blockchain-based racing games. Yat Siu commented:

“With its quarter of a century of expertise in building high-quality motorsport video games, Eden Games will enhance and accelerate the development of the REVV Motorsport ecosystem and add powerful value to the REVV community and the racing metaverse.”

 

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