Atrium is a San Francisco-based, data-driven, proactive sales management platform. It has closed a $20M Series B funding round.
Craft Ventures led the round with participation from Bullpen Capital and Charles River Ventures as well as over 100 market leaders.
The company intends to use the funds to increase its product development team, and to provide innovative solutions for expanding its customer base.
Atrium’s CEO Jason Heidema is leading the company. Atrium offers a Data-Driven sales management platform that empowers sales managers and improves team performance. Figma, Zuora and SalesLoft are just a few of the 200+ companies that Atrium serves. Use the platform’s dashboards, goals and insights to help them reach their revenue and sales goals.
Atrium’s new Automated Insights Engine was also released. This engine continuously analyzes rep performance and surfaces the root causes from hundreds KPIs. It then suggests what next.