Azimut chooses Salt Edge to bring millennials closer to investment

Azimut, the largest independent asset manager in Italy and one of biggest in Europe, through its subsidiary Azimut Investments, has teamed up with Salt Edge, a leader in providing open banking solutions, for powering its newly-launched investment mobile app – Beewise in Italy, to allow users to aggregate account information and initiate payments straight from their smartphones in a secure and frictionless manner.

The Beewise app will dispel the belief that only financial experts can invest. It will allow everyone to save smartly and invest for a better future. Beewise’s founders decided to provide an easy-to-use app that, besides being a personal finances manager, would allow setting goals and reaching them by leveraging Azimut’s long-standing experience in investing.

Azimut chose Salt Edge because it offers maximum security and convenience, as the Beewise App was looking for. account aggregation and payment initiation within Italian banks for the app’s users. Salt Edge has the widest bank connectivity of up to 5,000 banks worldwide, which enables Beewise users to connect their bank accounts directly invest and move the funds into Azimut.

Salt Edge has played an important part in our mission to create a user-friendly mobile app that would simplify what is believed to be a complicated subject – investments. We are offering all of Azimut’s experience and knowledge in investing to Beewise users and it takes a partner that shares the same reliable approach to providing the best and safest customer journey possible. Salt Edge’s technical expertise and excellent reputation in the open banking market is why we chose it.

Giorgio Medda is Co-CEO of Azimut and Global Head for Asset Management.

According to Matthias Van Den Eede, Beewise Founder and Digital Business Development Manager at Azimut, by leveraging Salt Edge’s Account Information and Payment Initiation APIs blended with AI and ML algorithms, the app’s users will get in-depth financial insights and will be able to invest in various thematic investment projects, developed by Azimut global team. “We’re bringing young people closer to smart money management and investment and are happy to have Salt Edge by our side in this exciting trip”, Van Den Eede commented

When it comes to creating amazing, user-oriented, and sustainable projects, we’re all into it. Azimut’s app, Beewise, is definitely a step forward in investment services and takes personal finances management and financial education to a higher level. Moreover, this is possible with the help of open banking services implemented and provided under top-notch security and privacy measures taken by Salt Edge, ensuring that the app’s users feel protected while enjoying Beewise’s features.

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