Base (fka Crowdvocate), a Kfar Saba, Israel- and San Francisco, CA-based B2B customer marketing platform provider, raised $15M in funding.
Vertex Ventures Israel and Wing VC were backers.
The company plans to use the funds for expansion and to increase its business reach.
Gal Biran (CEO), and Gal Briner, (CTO) founded Base in 2018. The company is creating a Customer-led Growth ecosystem for customer marketing professionals. This includes an end-to–end Customer Marketing platform, a CLG academy and a global professional community. With integrations, automations, insights, and education, the company helps users refocus efforts on their organization’s most valuable assets – its relationships with customers. Base is used by many marketing teams, including those at HubSpot and Gainsight, Twilio.