BeSafe, the Startup that Enables Hotels to Offer Guests Insurance-Included Reservations, Raises €1.2M

BeSafe Group, the startup that launched the travel insurance- included reservation rate “BeSafe Rate”, has closed a new investment round for EUR 1,2 million to accelerate the development of technology and insurance services for tourism. The round was led by CDP Venture Capital Sgr and Prana Ventures SICAFLeonardo Saroni, partner at Prana Ventures with 10+ years of experience in Product and marketing leadership at, will join the board of BeSafe.

These new investors’ commitments underscore the company’s significant growth and confirm the success of its market validation phase, which was executed with the first pre-seed round in 2021.

BeSafe protects travelers from possible losses due to cancellations and helps hotels increase direct bookings. BeSafe Rate was developed to fulfill this need. This rate includes cancellation insurance and provides accommodation facilities with a guarantee of payment. BeSafe Rate guarantees that guests will be reimbursed 100% if they cancel. The accommodation facility will then be freed from this burden and its revenue will be guaranteed.

BeSafe Rate offers a prepaid rate that includes travel insurance and is fully integrated with major hospitality booking software.

Alessandro Bartolucci, CEO & Co-Founder of BeSafe Group: “Our Insurtech and Fintech solutions respond to the needs of hotels: +1300 properties have chosen us, such as Best Western, Voihotels of the Alpitour group and many others, and +150,000 tourists have travelled safely with us so far. This round will support BeSafe’s growth as well as accelerate its expansion in Europe. After the launch in Italy we are now in Spain and Portugal; ready to roll out in France, Austria and Greece”.

“BeSafe’s growth is linked to its ability to anticipate market trends which, during a critical moment for the hospitality industry, helped turn the negative aspects of the pandemic into an opportunity for accommodation facilities to offer value-added services,” Stefano Molino is the Head of the Accelerator fund at CDP Venture Capital Sgr.

Leonardo Saroni: “Among the many startups analyzed in recent months in the Traveltech industry, BeSafe is one that solves a problem for both hoteliers and travellers in a simple way with a scalable solution; this is why we believe BeSafe can become an international player in the hospitality services market.”

The company’s services also include BeSafe Pay, the PSD2-compliant hospitality payment gateway that automates the management of hotel bookings with a focus on data security and cost-saving.

BeSafe Rate and BeSafe Pay are now included in BeSafe Suite, the “all-in-one” solution designed for the hospitality industry.

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