The Information Technology Industry Development Agency in Egypt has opened an application process for the promotion of exports of Egyptian IT Outsourcing SME’s to the EU market program through the Centre for the Promotion of Imports, (CBI), of the Ministry of Foreign Affairs.
The program provides technical assistance and practical business exporting projects to assist Egypt’s ITO SMEs. It runs for three years. This program also equips Egyptian businesses with the knowledge and skills required to enter Europe.
The benefit for SME owners is three years of coaching from local and international experts. They will also be assisted in creating an international marketing strategy. This program will provide guidance, advice and coaching for companies to help them choose the right certification to use in their market entry strategies. This will support the company’s Corporate Social Responsibility (CSR), as well as marketing orientation.
CBI’s Export Coaching Program is one of a number of actions that helps achieve our ambitious strategy to triple Egypt’s BPO/ITO exports within the next five-years, stated Amr Mahfouz, CEO of ITIDA. This program targets women-led and small-sized companies in Egypt that offer Information Technology Outsourcing (ITO) services. It also targets EU-bound markets.
CBI requires that companies applying to join it must be at least 50% locally-owned, have local management structures, and employ between 10 and 250 FTEs. SME applicants must have been involved in ITO for at least 3-4 years. They should not have a joint venture with companies located in non-developing nations. There should also be no licensing obligations prohibiting or restricting exports to the EU. Companies applying for the SME category must have a top management that can communicate in English. The deadline for applications is 31 January 2022.
CBI will finance project costs. Participants will only be responsible for travel expenses to direct European market entry activities. This includes investment in product offerings, certification, and employees.
More details at https://www.cbi.eu/projects/it-outsourcing-egypt