CHILI publish, an Aalst, Belgium, and Chicago, IL-based Creative Automation software provider, raised €10m in funding.
Connected Capital led the round with existing investors Group MC and Pamica joining in. Geert van Engelen will be joining CHILI’s board of directors as Managing Partner of Connected Capital.
The company intends to use the funds to accelerate solution and community development, attract new talent, and boost its go-to-market and sales operations in the United States and Europe.
Led by Kevin Goeminne, CEO, CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share visual content through secure graphic templates — in accordance with brand guidelines — that can be used across in-house teams and agency partners. Large and small agencies as well Fortune 500 brands like Mars, Coca-Cola, Carrefour and Mars use it to automate personalization at scale. MarTech vendors, such as Sitecore and 4AllPortal, Akeneo Horizontal, Pimcore and others, also use it to create new revenue streams or offer new value-adding connections between content platforms.
The company is home to over 75 employees and a global network of integration partners.