$25M Series A funding was provided to Cloaked, a Boston-based company that provides consumer-first privacy services.
Lux Capital and Human Capital led the round. Bilal Zuberi will be joining the board as a partner at Lux Capital.
The company plans to use the funds for continued technology improvements, exit beta, scaling its team and establishing meaningful partnerships in the industry.
Cloaked, founded by Arjun Bhatnagar and Abhijay, is a consumer-first privacy firm that allows individuals to control their personal data with unlimited, unique identities. Cloaked allows individuals to choose whether, where, and with whom their personal data is shared via their browser extension or mobile device.
The app and browser extension allow individuals to create unlimited, unique identities without sharing any personal information such as a phone number or email address. Cloaked provides instant identifiers as well as smart settings that allow individuals to decide what, when and where they want to share their information. The system generates unique email addresses and phone numbers for online browsing, as well as passwords and credit card numbers.