Clozd raises $52M Series A Funding


Clozd, a Salt Lake City, CA-based provider of a win-loss analysis technology for corporate sales teams, raised $52M in Series A funding.

Greycroft was the leader of the round, with Madrona Venture Group participation and Album VC participating.

The company plans to use the funds for growth and expansion of operations.

Clozd, led by Andrew Peterson as CEO, provides real-time, win/loss intelligence to business leaders who want more information about how their company does in terms of winning and losing deals. Clozd provides a steady stream of win-loss insights based on recent prospect feedback. This allows companies to identify the actions they should take to improve their win rates. This category of business intelligence is a new type that helps business leaders refine product strategy, improve messaging, increase sales and foster strategic alignment in order to close more deals. Integrations with CRM software such as Salesforce are possible with this technology. Customers and prospects can provide direct feedback.

The company provides services to clients in many industries including enterprise software, financial services and healthcare.

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