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    Cricket NFT Marketplace to Raise About $100M in Series A

    FanCraze, the developer of a non-fungible token (NFT) marketplace trading official cricket collectibles, is raising around $100 million in Series A funding, according to a Bloomberg report Friday, which cited people with knowledge of the matter.

    B Capital Group and Insight Partners are leading the round, with participation from South Korea’s Mirae Asset, according to the sources. Another investor is Cristiano Ronaldo, a soccer legend.
    FanCraze secured a partnership with the international cricket governing body the International Cricket Council (ICC) last November to launch a cricket NFT marketplace.
    FanCraze, then called “Faze”, raised $17.4M in seed funding. Tiger Global Management led the round.
    Anshum Bhambri, CEO, stated that the company’s goal was to “build the metaverse” of cricket.
    The platform is built on Flow, the same blockchain that hosts NBA Top Shot, the digital collectibles platform that won widespread popularity last year.
    Because of the immense popularity of cricket, which is second in the world in terms of population, a similar platform for it could have similar success.
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