CUNA Mutual Group Announces Plans to Unify Under One Brand by 2023

CUNA Mutual Group today announced that it plans to unify its business under a single brand, TruStage in 2023. The change strengthens the company’s ability to serve those who count on it most.

“We were born out of the credit union movement more than 85 years ago and founded on the principle of people helping people. As we’ve evolved how we help those we serve, we’ve always remained anchored to our purpose to make brighter financial futures accessible to everyone,”  Bob TrunzoCUNA Mutual Group’s chief executive officer is.. “Now is the time for our brand to reflect all we do.”

TruStage will bring together all brands, both business-to-business as well as consumer, under one name. The brand will be reintroduced to the public in 2023 to reflect the entirety of the company. The company will be engaged in a thoughtful transition process over the next year that will concentrate on the touchpoints that have the most impact on the CUNA Mutual Group’s customers. The company’s website, digital marketing materials and collateral will be refreshed to coincide with the launch in 2023.

“A single identity will make it easier for customers to navigate our offerings. This transition reflects our drive to provide value to our customers and the consumers they serve and will allow us to provide our full array of products and services through a simplified experience,” Eric HansingCUNA Mutual group senior vice president for corporate strategy, marketing, communications. “Through this journey, our commitment to our purpose is unwavering.”

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