Damensch, a direct-to-consumer males’s life-style model, has raised $16.4M

Damensch, a direct-to-consumer (D2C) males’s life-style model, has raised $16.4 million in a Collection B funding spherical led by A91 Companions.

The corporate makes loungewear and innerwear for males. It can use the funds to put money into expertise enhancements, strengthen and diversify the product portfolio, the corporate mentioned in a launch.

Current traders Saama Capital, Matrix Companions, Whiteboard Capital and Alteria Capital additionally participated on this spherical, Damensch mentioned.

Based in 2018 by Saboo and Gaurav Pushkar, Damesnch’s product line contains ‘Deo-Delicate’–India’s first odour cancelling underwear–and ‘Neo-Pores and skin’–thermo-regulating vests comprised of a curated composition of sustainable bamboo fibres. The corporate expanded its providing inside loungewear and sleepwear in 2021.

Damesnch sells to its target market–males within the 20-45 age group–by means of its web site and different main eCommerce retailers, similar to Amazon, Flipkart and Myntra.

The corporate claims to have made greater than 10 million shipments throughout greater than 50 cities.

 

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