DLM Capital launches Sofri in an effort to decentralize digital banking services

Development Investment Bank DLM Capital Group the unveiling of, is complete SofriTo democratize digital banking services for Nigeria.

App-based banks are looking to offer digital banking services in a marketplace where customers constantly desire security and value for their money.

According to Sofri’s CEO, Funsho IdowuThe app is using style, simplicity and uniqueness to provide its many services.

The Sofri app is designed to strengthen our commitment to our clients and provide them with access to renewed solutions, especially in today’s digital world. As part of our obligations, we have made it a point to offer stylish, innovative, simple and convenient services, as well as to add value for our stakeholders.

With its range of investment, loan and payment solutions, users will find Sofri very interesting. The app is leveraging ”zero collateral” for loans and ”zero human interface” to gain a bite of the digital banking sector.

Speaking on the foundation of the brand’s name, Idowu said, “Sofri derives its brand name from the Pidgin English expression “sofrisofri” which translates to “easy” or “stress-free”.

Sofri digital banks identifies and addresses the financial difficulties of daily life. They also offer easy access to solving these problems. The digital bank, available on both Android and IOS stores, is designed as a one-stop-shop approach to all its users and will include loans, investments, and savings products.”

The unveiling took place alongside the presentation by comedian Samuel Perry, also known under the name BrodaShaggi as brand ambassador to media.

Describing his association with the brand, Samuel Perry said, “I am excited to be affiliated with a brand like Sofri. We live in an area where financial frustrations are commonplace. Sofri’s pledge to ease these frustrations is a remarkable thing for me and I can’t wait to use my platform to spread the news and inform my fans of the numerous opportunities Sofri presents.”

Sofri’s vision is to become an enabler of financial liberty as well as providing easy access to financial products. The digital bank’s services include savings, deposits, loans, and investments – all tailored to user’s persona and needs. Sofri is a subsidiary to DLM Capital Group.

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