DNA Payments’ intelligent payment ecosystem

Signifyd market leader in ecommerce fraud prevention,, has announced that it will be DNA Payments’ exclusive integrated fraud protection technology, signalling Signifyd’s expanding role in serving as the fraud solution provider for future-focused payment service providers.

“DNA Payments’ selection of Signifyd as a fraud solution for its customers demonstrates the market’s confidence in Signifyd’s commerce protection technology,”Raj Ramanand, Significant CEO and Co-founder, said. “This partnership means that thousands of additional merchants will be able to immediately unlock revenue that they’ve been leaving behind with outdated fraud solutions.”

The partnership amplifies the two partners’ transaction intelligence, providing through DNA a precise measure of the level of risk involved with each order and a recommendation to ship it or not depending on that risk. The high-quality decisions mean DNA’s merchant customers are passing cleaner transaction traffic on to their banks, which is one key to keeping their authorisation rates high.

DNA Payments’ deeper intelligence and reliable decisioning provide the payment service provider with a distinct competitive advantage when merchants have an abundance of choices when selecting a payment service provider.

“The powerful partnership joins one of the world’s fastest-growing payment companies with the industry leader in ecommerce fraud protection. This pairing brings together two powerful sources of transaction intelligence — the DNA data stream produced from processing £900 million in orders a month and Signifyd’s network of thousands of merchants worldwide. Together, the intelligence is unmatched.” Mark Whybrow, head ecommerce sales at DNA Payments, said:.

Signifyd’s fraud protection technology has helped thousands of merchants avoid chargebacks, dramatically reduce false declines and eliminate manual review, while demonstrating the ability to increase the number of approved orders average 5% to 10%

Together Signifyd and DNA Payments are tackling one of ecommerce’s most nettlesome balancing acts in a new and innovative way. Merchants and technology partners need to provide seamless buying experiences while protecting their enterprise from fraud. According to 451 Research, fraud was only 2% of all online transactions in 2021. However, Signifyd data analysis shows that merchants reject 14% of orders. Many of these are in an attempt to avoid fraud.

Fear of fraud can set off a downward spiral. According to CMSPI, global payments consultancy CMSPI, that figure is approximately 20% of declines in Europe are false declines this could mean a lost sale or a lost customer for the rest of their lives. Add to that the money used to acquire these customers in the first instance and the expenditures it will cost to replace those customers, and the costs keep rising.

Signifyd’s fraud protection technology avoids detrimental legacy payment practices by relying on machine learning and a vast amount of transaction intelligence to understand the identity and intent behind each order. Transaction intelligence is key to the solution. Signifyd’s Commerce Network is a network of thousands worldwide gateways and merchants.

That intelligence, coupled with dynamic machine learning models, means that Signifyd’s technology can sort legitimate from fraudulent orders instantly, ensuring that order fulfillment is not delayed by lengthy reviews.

Adding the precision and speed of Signifyd’s technology to DNA Payments’ own intelligence from its 65,000 customers is a significant step into the future of payments.

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