Dreams appoints 3 new senior hires to drive the company’s B2B expansion

Dreams (www.dreamstech.com), the financial wellbeing platform and leader in engagement banking solutions today announce the appointment of Russell Prince-Wright, Jason Curtis and Peter Hedlund, to join Dreams’ senior management team as Regional Directors and drive the company’s B2B expansion.

Together, Russell, Jason, and Peter have more than 70 years combined experience in enterprise sales and management, having held a variety of high-ranking positions at both large corporations and startups that are rapidly growing. Russell and Jason spent more than 5 years in the financial services industry, helping financial institutions to improve customer engagement through personalized customer insights.

Russell spent 25 years building enterprise software startups in Europe. Jason has more than 20 years experience developing fintechs, from small startups to large corporations. Peter Hedlund has spent the best part of his 20-year-long career developing and delivering international business strategies for clients – including governments and several technology firms – across four continents. Peter holds a Master of Business Administration (MBA), and studied at Harvard, Stockholm School of Business, and Vienna School of Economics.

Russell Prince-Wright comments: “I’m really excited to be joining such a dynamic and rapidly-expanding company and to be part of a team of incredibly bright, friendly and very hard-working people. I can’t wait to get the ball rolling in showcasing how Dreams’ innovative approach to client engagement and financial wellbeing enhancement can be key to enabling financial institutions to prosper in this increasingly competitive financial landscape.”

Jason Curtis comments: “With my background in the fintech industry, I have witnessed first-hand how banks have lagged behind in terms of emotionally engaging their customers and actually empowering them to feel better about their money. I’m really looking forward to embarking on the company’s mission of helping banks extract value from customer engagement whilst enhancing the financial wellbeing of an entire generation.”

Peter Hedlund comments: “I’ve been really impressed with Dreams’ journey to date and how it has already managed to improve the financial wellbeing of hundreds of thousands of people, through the success of its B2C platform in the Nordics. I look forward to taking the company forward on the next phase of its growth, as it focuses on becoming the go-to partner for banks and financial institutions looking to create loyalty and customer retention through meaningful engagement.”

These appointments follow Dreams’ recent expansion into the B2B space, as a global provider of embedded SaaS solutions to financial institutions. Building on the success of its B2C product in the Nordics, where it has attracted over 500,000 users across Sweden and Norway, Dreams’ award-winning engagement banking solutions leverage insights from psychology, neuroscience and behavioral economics to enhance emotional engagement and financial wellbeing of banking customers. The platform allows end-users of the platform to save and invest more effectively. It also helps banks to cater to new audiences and increase their engagement, retention, and lifetime value to banking customers.

Henrik Rosvall, CEO & co-founder of Dreams, comments: “We’re delighted to welcome Russell, Jason and Peter on board to head up our commercial team; their CVs really do speak for themselves. Beyond their proven track record of successfully scaling fintechs and enterprise software startups over the past two decades, what they bring is a really diverse set of commercial, management and technical skills, which will no doubt prove invaluable as we look to scale our B2B SaaS business, explore new levels of innovation and growth and vastly expand our global footprint.”

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