Egypt’s Appetito acquires Tunisia’s Lamma to expand into Maghreb, West Africa

Appetito, an Egyptian grocery delivery platform, has acquired Lamma in Tunisia to expand its operations into Tunisia, West Africa and Morocco.

Shehab Mokhtar was the founder of this company, which was founded in March 2020. Appetito the startup is a grocery delivery platform. It sources products directly from manufacturers and stores them in its warehouses. Customers then receive them via mini fulfillment centers. The startup Late last year, we raised US$2 Million in pre-seed financing.

Appetito has three locations in Egypt and is expanding to Tunisia as well as Morocco. Lamma Deliver groceries, food, personal and electronic care items to customers in under 45 minutes it is a combination of dark stores as well as its partner network. It was launched by YassirEl IsmailiEl Idrissi who will now join Appetito to serve as chief expansion officer and growth officer.

Appetito was established by the founders and CEOs of both startups. It is expected that the deal will close by the end Q3 2022.

“I’m delighted to welcome unparalleled talent and like-minded entrepreneurs to our family. We believe it’s the best time to expand in Africa to solve the huge inefficiencies in the retail supply chain,” said Appetito CEO Mokhtar. “Having Lamma on board will put us on track to become the largest q-commerce player in the continent, transforming the life of millions of people and creating thousands of direct & indirect jobs.”

El Idrissi claimed that Appetito was the perfect match for Lamma. 

“We share common vision, business and operating models. However, our shared values are the most important thing. It makes sense for entrepreneurs to join forces in order to make the region champion. From our three countries, we now have a fantastic platform to expand into new African markets,” he said.

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