eternalHealth is a Boston MA-based company that offers health plans. It raised $10M through Series A funding.
John Sculley, the former Apple CEO, was one of the backers.
The company plans to use the funds for day-to-day operations and to grow its membership base.
Pooja Ika founded eternalHealth, a Medicare Advantage Health Plan offering HMO and PPO products to three Massachusetts counties: Worcester and Middlesex.
eternalHealth’s technology-driven platform is aiming to significantly reduce its administrative & operational costs (SG&A). These cost savings will enable more dollars to be spent on total care costs, and also allow members to enjoy the benefits that lead to a healthier lifestyle.
When eternalHealth reaches the critical threshold for membership, it will begin value-based contracting. Providers will be able to collaborate with providers and improve their overall quality of patient care.