Exor Launches Italy-Focused Seed Program


Exor, the holding company controlled by the Agnelli family, has launched an Italy-focused seed initiative to support the country’s most promising entrepreneurs in building the next generation of great companies.

Exor Seeds (the early-stage venture arm of Exor) will invest in pre-seed and seed-stage startups offering a €150K investment with an efficient diligence process, founder-friendly terms, and no board seat.

Diego Piacentini is the Chairman of Exor Seeds and will lead the initiative. Commenting on the deal, he said: “Is speed important in business? Although it depends on the situation, speed does matter in funding entrepreneurial ventures at early stages. And speed needs to be coupled with the acceptance of the risk of failure because it’s this mix of courage and energy that will produce the next Italian unicorns. Exor Seeds hopes to bring this quality back to the Italian entrepreneurial system.

Noam Ohana, Managing Director of Exor Seeds commented: “Italy’s start-up ecosystem is where leading European countries were 5-7 years ago, and we see this moment as a turning point. Changes in attitudes and ambitions are occurring. The quality of founders we’re backing is impressive. Any Italian founder working towards a great vision is invited to contact us.

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