First Bank Partners ELOY Foundation for Sustainability of Female-Owned Businesses

In support of women business owners, the ELOY Foundation and FirstBank present the ELOY Foundation Business shower.

This program is designed to help female entrepreneurs build sustainable businesses. FirstBank will provide support through FirstGem, a loan scheme that supports female-owned and partnered MSMEs.

This partnership is focused on key economic sectors and is intended to expose female entrepreneurs to business skills such as networking, training and the ELOY Foundation’s Business Toolkit. It is a collection of business survival skills.

Businesses will have the opportunity to present their ideas and win seed grants. Participating businesses will be eligible to apply for the FirstGem single-digit loan.

The ELOY Foundation Business Shower takes place in five locations throughout the country. The train departs Lagos on the 23rd of June 2022. It then moves on to Port Harcourt on the 25th and Abuja on the 30th of June 2022. Kano and Abia will be hosting female business owners on July 2nd and 7th.


ELOY Awards Foundation Business Showers provide a way to empower women by offering mentorship and training in entrepreneurship from businessmen and women. Participants will be equipped with the tools and information they need to grow their businesses.

According to Tewa Onasanya, Founder of the ELOY Awards Foundation, “It’s not enough to just talk about empowerment of business owners. It is also important to provide guidance and access to other resources that will help them thrive. MSMEs are the backbone to any nation, and it is crucial that we support this economic chain. FirstBank and ELOY Team share a common goal: to empower women to succeed in their chosen businesses.

Speaking on the partnership, Folake An-Mumuney, Group Head, Marketing & Corporate Communications, FirstBank said, “ELOY Foundation is commended for its efforts on this initiative. We believe that the continuous strengthening and inclusion of women driven business endeavors is crucial to the country’s economic growth. ELOY Foundation is a great partner of ours in the Business Shower. We will work together to increase the entrepreneurial viability and provide business tips that will help participants take their business to new heights.

FirstBank has been woven into society for more than 128 years. It supports women by providing mentorship, capacity building, strategic empowerment and mentorship programs for MSME women. FirstBank leverages its FirstGem, SMEConnect propositions for women from different sectors of the economy, as well as strategic partnerships and alliances with organisations such as ELOY.

How to apply 

Registration is currently ongoing ELOY Business Shower. ELOY Foundation Sustainable Empowerment Program grants a place on the ELOY Foundation Sustainable Empowerment Program to female business owners.

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