Floify Appoints Sofia Rossato President and General Manager

Floify, the mortgage industry’s leading point-of-sale solution and subsidiary of Porch Group, welcomes Sofia Rossato as President and General Manager, and Dan Goldman as VP of Sales. Rossato served as the Chief Executive Officer of the omnichannel chat platform. SnapEngageFloify has over 20 years of experience in leadership. Goldman is the Senior Vice President for Sales at First Integrity Mortgage Services. He brings more 20 years of executive selling experience to Floify.

Rossato was the Chief Operating Officer at Markit’s Information Division, which at the time was a $17-billion financial information company. Prior to SnapEngage Rossato also served as Head of Operations at SnapEngage. Rossato held high-ranking leadership positions at Wall Street On Demand. Under Rossato’s leadership, this FinTech startup grew by four hundred people and thirteen times revenues before being acquired by Goldman Sachs. Rossato grew up in Argentina and Miami and holds a bachelor’s degree with honors from the University of Pennsylvania. Rossato will manage Floify’s overall growth and performance for Porch Group.

“I am thrilled to be joining the Floify team,” Rossato. “Floify is a pioneer in the mortgage automation space, and now together with Porch Group, we look forward to building the next generation of unified lender and borrower experiences.”

Goldman served as the Interim CEO and National Sales Leader of First Integrity Mortgage Services before he joined First Integrity Mortgage Services. This was an alliance of top mortgage bankers, correspondent lenders, and suppliers of mortgage products. Goldman also held leadership positions at Pacific Union Financial and Metlife Home Loans. He was also a member of the Aurora Loan Services/Lehman Brothers, and other companies involved in the mortgage and housing industry. Goldman holds a bachelor’s degree in business management from National Louis University. Goldman will direct all sales development efforts.

“Sofia and Dan’s backgrounds and experiences in growing leading-edge mortgage and technology companies will complement Porch Group, Inc.’s core service offerings for the housing industry,” said VP & Group GM Joshua Steffan. “We are thrilled to have these two talented professionals join our organization and support our efforts to improve the home buying process for lenders and borrowers alike.”

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