$655K in Pre Seed funding was raised by GoalProfit, a platform provider based in Austin, TX and Helsinki, Finland that enables retailers to build custom intelligence applications.
The round was led by Ali Omar, Henry Nilert, Pekka Ylitalo, Stas Baranov and YellowRockets VC.
The company plans on using the funds to expand its engineering and sales teams in Europe, and the US.
GoalProfit was founded by Oleg Sidorkin and Maxim Morozov, ex-IBM executives. It offers a SaaS-based low-code retail optimization platform that empowers retailers to create customized intelligence applications. The company’s proprietary data engine allows businesses to process billions upon billions of data points quickly and make more intelligent, profitable decisions.
The company was founded in 2021 and has since signed up many customers.
GoalProfit now provides a range of intelligence applications to the retail sector. Price & Markdown optimization solutions are based on a fast data platform with low-code interfaces which could be customized for specific customer needs. The familiar XLS interface makes API data integration easy and quick.