GreyOrange closes $110 million growth financing


GreyOrange, an Atlanta, GA-based global leader in automated robotic fulfillment and inventory optimization software, raised $110m in growth financing.

Mithril Capital Management was the majority investor. A group of new and current investors also contributed to the financing. Additional funding was provided by BlackRock funds and accounts.

The funds will be used by the company to further its global expansion, accelerate its technology leadership and support the adoption of its fulfillment platform in warehouses and distribution centers. GreyOrange will also make use of a portion of the debt financing that BlackRock funds and accounts manage to finance in order to grow its headcount in key areas. This includes creating 300 jobs in the Customer Success, Marketing, Product and Engineering departments, with a particular focus on those who deliver exceptional customer experiences.

GreyOrange CEO Samay Kohli was the co-founder of GreyOrange. gStore is a mobile-first SaaS application that transforms stores into tech-enabled, personalized experience hubs. The gStore software solution deploys either in stores as a standalone solution or as part of GreyOrange’s ecosystem-wide fulfillment platform.

The GreyOrange fulfillment platform, which integrates across every node in a retailer’s fulfillment network, provides adaptive learning and continuous process automation, as well as an ecosystem for third-party software, robotics and hardware application development. GreyMatter uses machine learning insights to optimize fulfillment operations and ensure efficient inventory movement in an integrated, end-to–end solution.

The company currently serves global retail industry leaders including Walmart, H&M, COS, Coupang and GXO Logistics.

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