Gusto Collective Raises US$11M in Seed Plus Funding

Gusto Collective, a Hong Kong-based BrandTech holding company, raised US$11M in Seed Plus funding.

Gaw Capital and Animoca Brands led the round, along with BlackPine, YCI Limited and ClearVue Partners.

The company intends to use the funds for growth in 1) geographic expansion into other parts of Asia; 2) Web3 services and products, and 3) recurring-revenue product development.

Gusto Collective’s CEO Aaron Lau is the founder and CEO. The company brings together the best in branding and technology to create value and growth for brands. It offers immersive and engaging customer experiences, which are based within the spheres AR and the metaverse.

The company has partnered with Hong Kong’s largest wireless operator, CSL, to create 5G AR experiences through an AR application it created; partnered with Phillips Auctioneers on the world’s first real-time generative data art, based on auction data; and created AR experiences for Pixar Fest in the Harbour City mall in 2021.

The company now has US$ 23,000,000 in cumulative external financing since its launch in 2020.

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