Hagerty Adds Speed Digital to its Growing Ecosystem

Hagerty, an automotive lifestyle brand, and a top specialty insurance provider focusing on the global automotive enthusiast markets, announced the acquisition Speed Digital– A market-leading provider of cloud-based technology solutions to dealers, auction houses and collectors.

“When we talk about our passion for strengthening and growing car culture for future generations, we mean the whole automotive ecosystem, including those who help get collector cars in the hands of enthusiasts,”  McKeel HagertyHagerty CEO. “We believe that the scale and scope of Hagerty’s media reach and membership offerings, along with our technological capabilities and other resources, will help current and future Speed Digital clients improve their businesses and attract even more customers.”

Speed Digital software processed approximately $1.5 Billion in collector car sales in 2021 and the overall network of websites received over 300 million page views during that same period.

Speed Digital’s key products include:

  • Dealer Accelerate is a subscription-based service that allows more than 200 dealers access to more than 8,200 collector car inventories.
  • Motorious.com is an online marketplace that sells authenticated collector cars from dealers. It also features engaging content about vintage cars and exotic cars.
  • Auction Accelerate is software designed for collector car auctions.
  • Private Collection is a digital asset management software that allows you to manage collector cars.

The acquisition of Speed Digital augments Hagerty’s portfolio of Marketplace offerings, including Hagerty Valuation Tools and DriveShare, to help members buy, sell and rent collector cars.

Speed Digital CEO Neil Pitt will join Hagerty as Vice President and General Manager of Speed Digital. Speed Digital employees will join Hagerty’s Marketplace team.

“We are thrilled to join forces with Hagerty,” Pitt. “Their passion for the automotive world is unrivaled, and we see this as an extremely positive development for the Speed Digital Dealer Network, the Speed Digital team and the overall collector car community. Our team is looking forward to taking this next step.”

Speed Digital’s founder and Chairman, Rob Kauffman is an experienced investor in financial services, a race team owner, and a noted car enthusiast. Hagerty has him as a member of its board.

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