How to create a winning pitch deck

It is a skill to raise capital from investors. A pitch deck is essential to raise the capital you require. It is hard to overstate the importance of a compelling and clear design. But this article isn’t about that.

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We will instead examine the thought process behind creating a winning pitch deck that is memorable for investors and gets you the funding you need to launch your startup.

What is a pitch deck?

A pitch deck is a brief presentation that describes your product or business model to investors. The pitch deck communicates your idea to investors and convinces them to invest.

The pitch deck is a tool to invite investors to fund your business idea. It should be as compelling and informative as a good CV.

As a founder, a pitch deck requires you to give a concise and clear explanation of your startup. It must make a strong first impression, and allow investors to find tangible and quantifiable information that will help them identify the potential of your startup. Your pitch deck should be easy to read, professional designed, and contain a clear action that your potential investors can take.

Here are four great things pitch decks can do

The things that make winning pitch decks stand out are the following. These are the things you need to keep in mind if your startup is going home with the funds it needs.

Know that there are many start-ups competing for your funding. You want to make your pitch deck memorable, persuasive, and clear.

These are the four essential elements of great pitch decks: clear messaging, clear value propositions, brand personality, and a clear call to actions.

1. Storytelling

Storytelling is still a powerful tool for marketing. It can be used to craft your pitch deck. Because facts tell, stories sell. Stories can help you connect with your audience and make them more inclined to invest in your startup’s success.

Potential investors don’t like to be bore with boring facts that only prove their point. People will forget all the data and facts you have shared, but they will remember your story for the rest of their lives.

How can you incorporate storytelling into your pitch deck

  • Use a relatable character
    Make your pitch relatable and make investors feel invested. Investors will be more open to Owusu, an independent businessman who is looking for the best accounting software, than to any business owner.
  • Take your audience along a journey
    As with all great stories, your pitch deck should have a beginning and middle. Begin by explaining how you came across the problem. Draw a picture of your character’s life. If they don’t act, the problems they face and their current situation.

    You can use sensory words to describe the problem. Next, share the solution and the feeling of the character once the problem has been solved.

  • Think like a investor
    Now think like an investor after you have narrowed your character. As an advisor, answer all questions. These are your problems to solve. What is your growth rate? What will it take to scale your product with increasing demand? What is your business model? What amount are you looking to raise? How will you spend it?
  • Use visual elements to enrich your story
    Use storytelling techniques to tell your story. But, you need the right visual elements. Charts and graphs are great ways to display statistics.

2. Clear value proposition

Your value proposition should be concise. Describe the problem that you are trying to solve. Give details about how the problem affects people and businesses. Your solution. Describe clearly the solution you offer. What is it that makes your startup unique?

You should also show how big the market is and how you plan to penetrate it. Investors want to know what the return on investment is. How much you will make. Investors will be more inclined to invest if you answer these questions.

3. Personality of the brand

Brand personality refers to the human characteristics a brand displays that influence how it behaves and talks. It is the brand’s human personality. How would Apple Inc. brand act if he were a person? Classy, creative, stylish, innovative right? This is Apple Inc.’s brand personality.

Imagine your brand as a person. What would you like that person to do? What would you like that person to be known as? Infuse these personalities into your pitch deck. Your brand personality will be visible in your pitch deck.

4. A clear call to action

Without a call to actions, what’s a pitch deck? The essence of pitching is getting investors to take the desired action. A clear, punchy call for action is the key to winning pitch decks.

Tell the investor what you are looking for and how much it will cost. Offer something that will sustain the conversation and grow their interest if possible. Invite your customers to meet with you and explain why they love your product so much.

Bottom line

Your pitch deck should engage investors enough to make them want to learn more about you and the startup. DocSend found that investors typically spend 3 minutes and 44 seconds on a pitch deck. Make your pitch deck interesting, simple and easy-to-understand. This will help you stand out from other startups.

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