Huuva, a Helsinki, Finland-based startup building restaurant cohorts around cities, raised €4.9M in seed funding.
General Catalyst was the leader of the round. Lifeline Ventures participated as well as a number angel investors such Laurel Bowden, Ilkka Pananen, and others.
The company plans to use these funds to expand its operations in Central Europe and recruit +100 additional team members. They also plan to focus their efforts on business and operational talent.
Founded in 2021 by Ville Leppälä and Ville Lehto, Huuva builds delivery-focused restaurant cohorts around cities and suburbs, focusing on bringing new quality restaurant options to yet unserved neighborhoods. Each of Huuva’s kitchens gathers 3-6 restaurant brands under one roof, enabling consumers to order their favorite dishes from multiple brands in one delivery. Because it is neighborhood-first, its restaurant groups are placed around the city perimeters to provide new restaurants for residents living outside of city centers. Before setting up a new kitchen, Huuva’s team analyzes the local trends and current restaurant selection to bring the most fitting restaurants for the specific neighboorhood. At the same time, the company considers the kitchen placements and its delivery operations to put the neighborhood’s comfort first.
Six kitchens have been opened by the company in the Helsinki region since September 2021. Huuva has partnered with many top Finnish restaurants, including Via Tribunali and Green Hippo, and is currently looking to open its first Central European kitchen.