Hyundai Motor Company will be the first automaker to join the NFT market. The organization will launch 30 limited digital collectibles in collaboration with the NFT brand “Meta Kongz.”
Another name well-known joins the NFT Craze
The South Korean car giant – Hyundai Motor Company – released a film depicting the “Metamobility Universe.” The latter reflects on the entity’s NFT endeavors, first unveiled earlier this year.
In the film, the “Meta Kongz” gorilla character drives from Earth to the Moon, representing how mobility opportunities could transcend time and space. In the film, there is a teaser of a NFT-shaped shooting star that will launch in May.
To celebrate the film’s debut, Hyundai Motors issued 30 limited non-fungible tokens. Hyundai Motors became the first automaker to enter the NFT community marketplace.
“The Hyundai NFT universe will extend the Hyundai brand experience, especially with MZ generation, in a completely new way, further reinforcing our commitment to innovation in both the real world and in the Metaverse. We are extremely excited to introduce “Metamobility” through our own NFTs and start this journey with “Meta Kongz,” said Thomas Schemera – Hyundai’s Global Chief Marketing Officer.
Some popular brands have already started to issue non-fungible tokens. These collectibles were actually luxury cars that were created virtually and sold to select collectors.
Hyundai Motor Company was the first to develop community-based NFTs, which allow owners to join a Metaverse space that the company created.
McLaren and Ferrari are two of the examples
McLaren, Ferrari, and McLaren are just two examples of well-known automakers who have dabbled in NFT. At the end of 2021, the Italian brand signed a multi-year partnership with the Swiss tech company – Velas Network AG – to release digital collectibles for its fans.
Farhad Shagulyamov – CEO at Velas – described Ferrari as an “icon of excellence” and opined that their collaboration comes as a natural move. The Scuderia Ferrari Formula 1 Racing Division is the most successful in Formula 1. It was expected that the NFTs would generate significant enthusiasm from the fan base.
McLaren Racing joined in the digital art craze, launching a Tezos-based digital art collection. Collectors could buy different parts of MCL35M 2021 Formula 1 racecar in the first NFT drop.
The team decided to give the first digital part to the car to celebrate the launch of the venture.