Importance embedded analytics in business

Embedded analytics is more than just allowing users access reports in portals or apps.

You can interact with embedded analytics data platforms’ most important users. You can authenticate users via web pages and apps, and you can manage data permissions directly from your analytics tool.

The major advantages of embedded analytics stem from the tool’s ability to provide a community-driven approach to data, in which people can contribute a variety of viewpoints and information to a particular question or problem.

Users can apply the skills of others to their queries and build on one another’s work by sharing data. Collaboration is also easier which is important for faster information.

With embedded analytics, you can communicate insights in many ways. Sharing infographics or dashboards with customers and partners is possible securely.

These are some of the benefits embedded analytics can bring to your business.

Data-based decision-making

Traditional data analytics relies heavily on BI teams to make high-level strategic decisions. Because the embedded analytics approach is more efficient, there’s no reason why teams can’t use data-driven insights to make tactical and operational decisions as well as strategic ones.

Thanks to embedded analytics, business users (including customers and partners) are able to gain insights. It allows both technical as well as non-technical people the opportunity to interact.

Real-time data can be used by marketing, finance, sales, and operations professionals to make small-scale decisions on a daily basis. KPIs or departmental metrics are often used.

Increased Productivity

Embedded analytics’ inherent efficiency leads to greater production. There’s no need to go back and forth between platforms when a query arises, since business users can get the information they need immediately from the web and mobile applications that are part of their operations.

A few embedded analytics packages also allow you to grant specific users’ authorization to run queries and generate ad hoc reports from the website or app. The BI team may not be required to assist line of business teams with their data needs, which makes them far more productive.

Data teams can concentrate on tasks that require technical expertise. Even if you chose a platform that doesn’t have these ad hoc capabilities, your organization’s efficiency and insight-driven decision-making will improve.

Widespread Adoption

Platforms that have embedded analytics capabilities are more popular than many self-service applications. Platforms with embedded analytics capabilities have a 2x higher adoption rate than platforms without.

Because embedded analytics is easy and convenient, people are more likely than others to adopt it. And if teams recognize the value of incorporating insights into their daily decision-making, they’ll use it even more.

Valuable Data Products

Due to the abundance of data generated in many ways, many firms create unique and valuable data that partners and consumers would be happy to pay for.

These businesses might find embedded analytics helpful in turning their reports, data, and visualizations into a solution. Data products can be used to supplement existing revenue streams, or add value to existing products and services. This makes the company more competitive and gives more value to customers and partners.

Get latest news from African Startup ecosystem

Latest stories

You might also like...