Improvado, a San Diego, CA-based provider of an automated Revenue Data Platform, raised $22m in Series A funding.
The round was led by Updata Partners.
The company plans to use the funds for further development of its Revenue Data Platform and to provide clear sales and marketing insights to partners.
Led by CEO Daniel Kravtsov and CTO Dmitry Nasikanov, Improved provides a Revenue Data Platform for marketing and sales teams to connect data from 300+ marketing and sales sources in one place and build a comprehensive picture of their efforts. The platform aggregates data from Facebook and TradeDesk and other sources to assist analysts and C-Suite managers in making informed decisions about how they distribute their marketing dollars.
The company has also opened offices in San Francisco.