Insurtech Overalls Secures $4.6M for Pioneer Behavioral Insurance

Overalls, a tech-enabled benefits company that combines concierge-like services with personalized financial protection to help people save time, money and stress, today announced that it has closed $4.6M in new funding to accelerate its growth and product development. RPM Ventures, which has been investing in businesses revolutionizing insurance and financial services for two decades, led the round. Other participants in the round include Frontier Ventures, angel investor and former NFL player Jerod Mayo, and various other existing investors. With cumulative funding of $8.6M, Overalls is poised to achieve its vision of making financial resilience obtainable by the masses.

Employees place greater importance on getting support from their employers for their financial, mental, and personal well-being. A recent study by PwC found that 63% of employees felt their financial stress had increased since the beginning of the pandemic and that 45% of those under financial stress had been distracted at work and an incredible 72% would be attracted to another employer who cared more about their financial well-being. Yet, another recent study by SHRM and JP Morgan that polled Human Resource professionals found that 74% of employers had not added new benefits or extended existing benefits to help employees ease their financial stress.

Overalls is responding to this need by developing a personal and dynamic insurance model, and working with employers across the country in order to provide well-rounded benefits for today’s workforce. Founded in 2021 by fintech veterans Jon Cooper and Emily Johnson at Redesign Health, Overalls’ insurtech platform integrates seamlessly with existing benefits programs and enables companies to help their people save time, money and stress, while also improving adoption of voluntary benefits. It aims to improve people’s overall financial resilience and make insurance more relatable and accessible to everyone. Overall’s insurance platform provides a consumer-centric experience that is centered around three core product areas:

  • Hassle Helper: A digitally enabled human support assistant to help individuals save time and navigate life’s hassles such as household and car repairs, credit monitoring, identity theft, travel issues and more.
  • Pocketbook Protector: Personalized portfolio of insurance and financial products curated to a person’s lifestyle, helping them save money now and reduce risk in the future.
  • Magnificent Moments: Celebrates individuals at important life events, such as weddings and the birth of a baby. Rewards and planning support are available.

“Overalls is bringing much needed innovation to the area of supplemental benefits by making insurance engaging, relatable and personal,” said Adam Boyden, Managing Director, RPM Ventures. “Overalls will fundamentally reshape how consumers think about insurance and employers think about benefits. The team’s ambitious vision aligns perfectly with RPM’s approach to investing in companies that profoundly improve financial services.”

Since Overalls’ launch last year, they’ve built significant momentum, securing partnerships with leading companies and infrastructure solutions including AllState Identity Protection, Matic, Boost and Ladder. Over 25 employers have signed up to test their new offering. This funding round will be used for market expansion and to improve the insurance offerings.

“A majority of people dread dealing with insurance issues and don’t think about insurance until it’s too late,”  Jon Cooper, CEO, Overalls. “We want to demystify insurance and focus attention on what matters most to people–saving time, celebrating important milestones and planning for the future. We’re excited by the incredible employer feedback and early adoption we’re seeing in the market, and today’s investment will allow us to further expand our suite of insurance offerings.’

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