iStoria, a Saudi application specialising in helping busy people to improve their English language through reading interesting stories, has announced that it has raised an undisclosed amount in pre-Seed funding round by Nama Ventures.
Traditional methods of learning English were difficult to master in the past. That was not long until iStoria was launched to help users easily learn English using the ‘graded reader’ method with additional helpful features.
Abdullah AlJaberi, Dr Faisal AlHomoud and Dr Faisal AlHomoud founded iStoria in August 2020. AlJaberi, who has over 15 years of experience in building technical products, and Dr Al-Homoud, a domain expert in English learning programs & content for more than 20 years, have dedicated their experience to building an application that offers learners a unique solution to learning English. To maintain their success, they needed a COO, CTO, and Marketing Manager. Eng. was their former colleague. Abdulnaser Wail, a COO with over 10 years experience, Eng. Ismail Ashour as a CTO, with more than 10 year experience, and Khalid AlRashed, our Marketing Manager, achieves amazing results. They all made a huge difference in understanding the learners’ tendency towards learning through technology, and then they efficiently met the learners’ needs with iStoria.
“We are looking for a guaranteed and tested method to improve the English language, such as the graded reader method. iStoria was able digitize it and provide additional features to make it more user-friendly. Because we have an excellent relationship with our customers, we are able to quickly understand their needs. We are able to please our customers, which is why we get high ratings. Our mission is to make learning the English language enjoyable with an easy way for busy people, and we can no longer make excuses for not learning English!”
“The journey of iSoria’s founding is not a typical one that we usually see at Nama Ventures,” said Mohammed Alzubi, Founder and Managing Partner at Nama Ventures.” It’s rare that we see a technical person be the initiator of the startup. Abdullah is part of a special breed of founders that call sell and do, he’s a serial entrepreneur and found his new passion in providing a scalable solution to help Saudis and eventually, all Arabs learn at their own pace” Mohammed added, “But as we all know, Entrepreneurship is a team sport, so Abdullah realised early on that he can’t go at it alone and decided to partner with Dr Faisal, a published subject matter expert to help bridge the knowledge gap on the domain, Abdulnaser to drive operations and make sure “stuff gets done”, Ismail to translate the vision of the founders into code, and Khalid to drive marketing. The amazing iStoria software is the result of this dream team. iStoria allows you to learn English at your own speed.