Jordan’s Kitchefy raises $350,000 pre-Seed round

Kitchefy is a Jordanian startup that recently announced a $350,000 preseed investment. The company stated that it will use the investment and support to grow and expand its operations in order to make a difference in the food- and beverage industry.

To consolidate its presence in its significant market countries by working with existing commercial kitchens as implementation partners “Fulfillment Partners”, the startup aims to increase revenue, increase efficiency and improve utilization rates to maximise the utilisation of resources with no additional costs added.

Kitchefy provides a new solution to transform commercial kitchens into a cloud kitchen. The company creates food brands that are in high demand and injects them into underutilized commercial kitchens.

Kitchefy’s co-founders saw an opportunity to revolutionize the food delivery business. This was at a time when many restaurants and cafes were closing. According to current statistics, 38% of food orders are delivered. This number is expected to rise to more than 60% by 2026. Kitchefy’s position is ideal to assist businesses in capitalizing on this trend.

Co-Founder and CEO, Marwan Abu Sakha, said, “We have seen how much commercial kitchens have suffered during the Corona pandemic, and we thought it was due to the pandemic alone, but what we realised was that kitchens have always been suffering from underutilised capacity even before the outbreak of the pandemic. Good burger restaurants are more popular after 2 pm because customers have less demand for them in the morning. The same applies to other cuisines. This is the point where we want to add value to the market and help existing and new kitchen operators thrive in a rapidly growing industry”.

Co-Founder and CFO, Abdullah Al-Absi added: “We are creating a more profitable business model for restaurants through the use of the shared economy module, and are enabling restaurants to handle more sales volume at the same fixed cost. Kitchefy has been able to work on ratios and units of the economy that guarantee the satisfaction of their partners, as each order of one of the virtual brands of Kitchefy that have been included in the restaurant guarantees a profit margin ranging from 20% to 30% for the owner of the restaurant.”

The company, which was established in the middle of last year, was chosen among five other startup companies for Landmark 2.0, the first innovation and Impact hub designed and housed by a corporate entity, and was able to secure support and investment from a group of investment companies, including the “Oasis 500” Fund, a leading pre-seed and seed investment company, the Beyond Capital Fund an LC funded by USAID, MyStartUp Incubator” Injaz”, and a group of individual investors, including Mary Nazzal Batayneh the founder of Landmark hotel and 17Venture, Zuhair Shammout the owner of Pine Catering, and Mufleh Akel, the previous President of the Social Security Authority.

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