Kamioun, Tunisian Ecommerce Startup Raises $400k from Janngo Capital

Kamioun is a Tunisian eCommerce startup that connects Fast Moving Consumer Goods Manufacturers to Retailers. It has raised $400,000 through an investment round that was led by Janngo Capital. This investment round also included participation from Anava Seed Fund (Flat6labs Fund), Dakar Network Angels and existing and new business angels.


Kamioun plans to use the funds for product distribution, improve operations, solutions, people, and acceleration to reach more customers and shops.

Why Investors Invest

Kamioun has seen a lot of traction since its launch in 2020. With over 1000 customers, Kamioun has seen a significant increase in its revenue and client base. This is a testament to the product’s suitability for the market.

Fares Belghith is the founder and CEO of Jumia. He has also worked in the eCommerce sector across Africa. Belghith was previously the Jumia operations director in Nigeria and Kenya, and also served as Carrefour Tunisia e-commerce director. Based on his experiences, Belghith is confident that the transition from traditional logistics to electronic logistics will allow family shops to regain their position as the heart and soul of the neighborhood. This will enable them to enter the twenty-first century because most likely, the logistics sector will be completely digitalized in ten years.

Fatoumata Ba is the founder and executive chairman of Janngo Capital. He believes in the immense potential of the North African Retail Tech sector.

“Small independent shops account for 80% of consumer purchases in Tunisia, the Maghreb area, which represents a market worth approximately $ 9 billion in Tunisia as well as around $50 billion throughout the region. We are confident in the immense growth potential of North Africa’s Retail Tech sector. Kamioun has proven its ability to be a “one stop shop” for small merchants as well as manufacturers of consumer goods. This allows them to increase sales, expand product availabilities, and lower their expenses,” stated.

Kamioun, despite the prolonged pandemic’s impact, has accelerated digital trends. He also highlighted the need for digital solutions and business models. This B2B platform offers a real option for FMCG producers and small food retailers. Kamioun’s product will solve many problems faced by small retailers in this industry. This funding round will ensure that Kamioun is technologically mature and ready to go before the Maghreb region takes a serious interest. Kamioun’s success in the future is exciting for us,” Walid Triki (managing director of Anava Seed Fund) said about the investment in Kamioun.

Take a look at what Kamioun does

Kamioun, which was launched in 2020 by Fares Belghith, was created with the aim of reducing inefficiencies in the retail supply chain due to a lack of transparency, optimization and pricing volatility. Kamioun, which is basically a mobile B2B platform, allows retailers to access a wide range of quality manufacturers at affordable prices. Delivery is free on the platform. Kamioun manufacturers have access to a vast network of retailers and very detailed business intelligence reports on the FMCG market.

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Kamioun claims it is the first company to use an end-to-end e-commerce logistics system. This allows it to better manage delivery times, customer support and shipment quality. According to Kamioun, this sets it apart from regional competitors.

The technology is being adopted by local businesses. The company plans to expand internationally, starting next year in North Africa. It plans to obtain additional funding in the future to expand its reach into new markets and cities.

“Our first contact is with the retailer’s supply chain. We ensure that their restocking processes are best-in-class, and then assist them with other aspects of their business (such as inventory management, sales). Merchants have the potential to be a meeting point for both residents and businesses, as they are the largest network of all things in the area. Many companies have difficulty reaching customers because of them being the mandates.

Citizens can pay their bills at their local store or pick up their orders (or place them online) if they wish. Belghith stated that family businesses are the most knowledgeable about their communities and can help online companies gain trust and acceptance.

Belghith stated that he has lived in many emerging markets, including Kenya, where M-Pesa was born. He learned that it’s not always possible to duplicate what works in an emerging country. Emerging markets are well-known for having a large number of local grocers and a lack of trust in business transactions. This makes innovation difficult.

He stated that small businesses are a source of innovation and trust and provide real-time connections and services to customers.

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