Following its partnership announcement earlier this year with the Chicago Bulls, the global all in one shopping service has launched Klarna today announced a collaboration with ChicagoArtists based in the United States Chuck Anderson to design custom sneakers as a birthday gift for the team’s legendary mascot, Benny the Bull. Bulls fans will soon be able to get a limited edition t-shirt inspired from the sneakers.
Klarna and Anderson will present the sneakers to Benny during the Bulls’ March 31Los Angeles Clippers will be playing at home at the United Center. The collaboration’s limited-edition t-shirts will be available exclusively through in-arena and social media giveaways. Participants seated in the Klarna fan section March 31 will find the exclusive shirt waiting for them on their seatback, while fans nationwide can score the limited-edition merchandise through the Bulls’ social media channels and website.
“As the Official Shopping Partner of the Chicago Bulls, we’re excited to provide Bulls fans with new ways to express their fandom, helping to bring them closer to the game and team they love,” David Sandstrom, Chief Marketing Officer, Klarna. “There’s no more beloved Bulls fan than Benny, and we are honored to take part in elevating his look in collaboration with fellow Chicago-native, Chuck Anderson. This is just the beginning of our partnership with the Chicago Bulls and we look forward to continuing to provide innovative experiences for fans to engage with the team.”
Anderson, then 18, founded NoPattern Studio Chicago at the age 18. Anderson, a local artist, designer, and photographer, was 18 when he founded NoPattern Studio Chicago. Anderson, who has worked with some of today’s most prominent brands in lifestyle and sports, brought his unique style to the creation these special birthday sneakers.
“Benny is such a huge part of the Bulls experience, both at home games and via social media. As a Bulls fan myself, it is truly a special opportunity to be able to redesign his sneakers with Klarna,” Chuck Anderson, the creative director for this project.
This collaboration with Anderson marks Klarna’s first in-arena engagement with the Bulls since becoming the team’s Official Shopping Partner in January of this year. This partnership will provide innovative fan engagement opportunities through in-arena activations and limited merchandise. These include exclusive offers, shoppable content, and unique co-branded activations. Since launching the partnership, Klarna branding is incorporated into the game-day experience through placements across the scoreboard and LED boards throughout the arena, and on Bulls practice jerseys.
Klarna recently unveiled its first-ever immersive sports activation, “The Klarna All-Star Vault,” an interactive experience celebrating the connection between fashion and professional basketball throughout its 75-year history. This pop-up in Cleveland Public Square in February included one-of-a-kind merchandise, fan experiences and access to some of basketball’s most coveted sneakers during one of the sport’s biggest weekends. Global fans could access the experience digitally and choose a Klarna ambassador or All-Star player from the Chicago Bulls. Zach LaVine’sPre-game tunnel look