Knife Capital invests an undisclosed amount into Wamly, a SA HR software startup

South Africa’s venture capital firm Knife Capital invested in the HR one-way video platform Wamly. Davey Gant, a UK partner of Knife Capital, will join Wamly’s board of directors as part of the deal. The cash investment will help Wamly grow its marketing efforts, increase its team and improve product development.


Wamly was founded as a startup that relied on personal networks and word-of-mouth referrals. The company conducted less than 1,000 interviews in the initial 3 months before launch. Today, it conducts several thousand interviews multiple times per week. WeBuyCars and Distell are among the clients.

One-way video interviews allow companies to connect with talented candidates, allowing them to hire better employees faster. Companies can quickly fill vacant positions by using this software. This allows for more candidates to be interviewed and less one-on-one interviews. This software makes it easier to filter applications faster, review in real-time and shortlist the most qualified candidates for future elections.

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