Konga Yakata 2021 records over 180% Growth in Gross Merchandise Value

Konga, Nigeria’s largest e-commerce company, has closed its doors on its 2021 Black Friday sale, Konga Yakata 2021. The company saw a 180% increase in Gross Merchandise Valu (GMV)

download 3 1This record-breaking achievement comes after the month-long campaign that began on Thursday, November 11, ended on Sunday, December 12, 2021.

The e-commerce giant broke all of its sales records during the Konga Yakata campaign, according to feelers. This further supports the large traffic seen on Konga’s website and the huge footfalls to its retail stores located across Nigeria over the course of the campaign.

Konga was told by a source who spoke on the condition of anonymity because the company has yet to release numbers. The company had a successful campaign that racked up huge orders and new customers. It also confirmed the integrity and influence of Kxpress, her digital logistics company.

Partners who have shown extreme commitment

Konga saw the greatest traction from its Fast Moving Consumer Goods, Computing, Wines/Spirits, and Beverages categories. All of these categories recorded more than 120% year-on-year growth from the 2020 edition Konga Yakata.

Its Home & Kitchen, Phones & tablets and Electronics categories also saw tremendous growth.

Delivery times were fast, with orders reaching their final mile destinations in record time during Konga Yakata.

The source also said that Konga Yakata 2021’s success was due to the multitude of partnerships available to the e-commerce giant during the month-long sale celebration.

Its rewarding partnership with Access Bank Plc, a leading financial institution, was the best. Verve Nigeria and Konga Yakata – both have partnered with Konga in order to give shoppers who use their debit cards to pay an additional 10% off all orders during Konga Yakata.

Access Bank partnered with Konga in order to provide free delivery to customers who purchase or donate food items for themselves, their loved ones, and the less fortunate. This is all under the Konga Kares programme.

Other important partnerships that contributed to the 2021 edition of Konga Yakata were those with brands like Lenovo, HP and Intel.

“Konga Yakata 2021” was a memorable event for Konga. It demonstrated the immense popularity Konga enjoys as an e-commerce brand.

While Konga’s management has yet to release data, reliable information suggests that it was an unprecedented campaign for the company with more than 180% growth.

Konga Yakata 2021 is over. Now, the focus will be on Konga Jara, an annually-end promotion that offers shoppers incredible deals and massive savings on yuletide shopping.

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