Retail- growth SaaS startup, Gamiphy has raised $1.55M in a Pre-Series A funding round led by Kuwait-based Al Muhallab VC with the participation of Jordan’s Innovative Startups and SMEs Fund (ISSF), Bank of Palestine, and a group of angel investors, in addition to funding from the Innovative Private Sector Development (IPSD) project.
Gamiphy allows businesses the ability to quickly launch customer loyalty programs that include points, referrals, rewards, and other core features. These products can be further enhanced by cutting-edge tools such as live commerce and branded games that increase conversion and retention.
The startup’s latest development is a machine-learning personalization engine, which allows them to offer their clients personalized on-site and off-site experiences.
Aws Al Nabulsi, Gamiphy’s founder and CEO commented, “The unique combination of loyalty program interaction with behavioral data analysis is our focus to deliver unique personalization and recommendations for consumers that make their online shopping journey smoother and delightful.”
Gamiphy has partnered with top eCommerce platforms to be able reach and acquire a wide and diverse customer base. Gamiphy’s strategic focus is on B2C retailers, brands of all sizes and industries. Gamiphy currently has a majority of its customers as lifestyle brands (including fashion, beauty and cosmetics).
‘’We are proud to be part of this successful raising for Gamiphy. Their ability to align their products with their customer’s needs unlocking global growth potential and attracting major partners and clients reassured our decision to further support Gamiphy’s momentum,’’ added Abdullah Alghanim.
Gamiphy is active in Mena, Latin America and Europe and is expanding. They will be able to expand their operations in Brazil, Latin America, and begin the process of establishing a US market presence. “This funding round is timely to fuel our global growth and support our brand positioning as a global leader in providing a much-needed service for retail operators,” concluded Al Nabulsi.