Launch of Lamma, a Tunisian startup for quick commerce, in Africa with Morocco

Lamma is a Tunisian startup that offers quick commerce for active young Africans. It launched in Morocco.

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Lamma was founded by Yassir El Edrissi, Hamza Guesmi, and Koussi Aymen. It delivers groceries, food and personal care items to customers in under 45 minutes using a mix of dark stores and its network partners.

It started as a ridesharing app. But it morphed into logistics in June last year, after participating in the Flat6Labs Tunis accelerator program.

“We believe that e-commerce in Africa suffers from payment inefficiencies and last mile. Disrupt Africa was informed by El Idrissi that Lamma has solved the problems of cash on delivery and inability to deliver the same day.

These challenges have helped Lamma gain rapid traction. Lamma’s pivot to rapid commerce has resulted in a month-on-month increase of more than 50% in its launch market, Tunis. It has more than 1,000 stock-keeping units, works with over 150 merchants and secured an undisclosed investment in October from Orange Ventures to support its international expansion.

El Idrissi stated that “We are preparing for expansion to new African nations, starting with Morocco.”

Lamma takes a commission for each sale it makes to a partner. It operates a traditional buy-then-sell model with dark stores and will look into expanding its reach into Sub-Saharan African markets. El Idrissi stated that the team must overcome obstacles as a new entry into a market but believes that it is poised to succeed.

“Partners, in the beginning, may have difficulty trusting new players, especially in the food and beverage sector. He said that the team’s quality, hard work, and traction have solved this problem progressively.

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