Lincoln Financial Group expands product offerings on FIDx Exchange

Lincoln Financial Group has added more than 25 of its annuity products to the Envestnet Insurance Exchange, powered by FIDx, the only digital marketplace representing a single point of connectivity between insurance products and broad financial advisor distribution, marking a strengthened partnership and enhanced offering for both companies.

Lincoln first joined the Envestnet Insurance Exchange in 2021 as a way to “bring our solutions, and drive awareness of the opportunities they provide, to even more investors across the country,”  Tim SeifertLincoln Financial Group Senior Vice President, Head of Retirement Solutions Distribution.

Mr. Seifert continued, “In the year since joining FIDx, we’ve seen the power of their platform and its continued resonance in the marketplace, making this the right time to expand our options on the Exchange. Lincoln is proud to offer more of our annuity products that enable hardworking Americans to take control of their financial lives by saving for a financially secure retirement.”

Lincoln sees the world as we do,”  Rich RomanoFIDx CEO. “Our goal is to provide financial advisors with a broad range of high-quality annuities that can help clients increase their income and protect their outcomes in retirement. We’re incredibly excited to bring Lincoln’s commission and fee-based annuity products to our marketplace, giving advisors the choice they’re looking for as they build comprehensive, holistic portfolios for their clients.”

This expanded relationship further demonstrates the Envestnet Insurance Exchange’s push to be the preeminent solution in the income and protection products market. “Access to Lincoln Financial’s broad portfolio of annuity solutions on the Envestnet Insurance Exchange helps underscore Envestnet’s commitment to providing advisors with all the tools necessary to be the connected center of their client’s financial lives,”  Andrew Stavaridis, Chief Relationship Officer at Envestnet.

The relationship also illustrates Lincoln Financial’s commitment to innovation throughout its annuity business—including product development, distribution capabilities, digital tools and strategic partnerships—to continually strengthen investors’ ability to grow and protect their financial futures.

Get latest news from African Startup ecosystem

Latest stories

You might also like...