Looking Glass Labs Engages MarketAcross to Elevate House of Kibaa’s Marketing Initiatives

Looking Glass Labs Ltd. (“LGL” or the “Company”) (NEO: NFTX) (FRA: H1N), a leading Web3 platform specializing in the non-fungible token (“NFT”) architecture, immersive metaverse environments, play-to-earn tokenization and virtual asset royalty streams, is pleased to announce that it has engaged MarketAcross, an Israel-based public relations (“PR”) firm, to enhance the visibility of the marketing initiatives of LGL’s flagship studio, House of Kibaa (“HoK”). Located in Tel Aviv, MarketAcross describes itself as the world’s leading blockchain PR and marketing firm, that provides complete end-to-end marketing solutions for blockchain firms.

LGL expects to leverage MarketAcross’ global media reach as it relates to the blockchain, cryptocurrency and start-up categories in order to drive engagement for HoK’s current and upcoming product launches and other projects. HoK has recently launched the GenZeroesNFT-based live actions series. This series is unique in the entertainment sector and is set to launch later in 2022. The Company’s HoK-focused engagement of MarketAcross is expected to span four-to-six months and may also allocate PR services for initiatives at the parent company level, if and as needed.

MarketAcross was founded in 2014. It is a public relations company that focuses on cryptocurrency and blockchain. MarketAcross has a growing network consisting of bloggers, journalists, influencers, and other content producers. MarketAcross employs a nonretainer engagement model, meaning it offers guaranteed deliverables along with a success-based fees structure. MarketAcross has many well-known clients, including Crypto.com and Binance. A complete overview of MarketAcross’ client portfolio can be viewed by navigating to the following URL: https://marketacross.com/clients/

Management Commentary

“MarketAcross is delighted to start cooperation with Looking Glass Labs. We believe that LGL is playing an imperative part in the blockchain field and we are happy to assist them and take part in their journey,” said Elad Mor, President and Founder of MarketAcross.

Dorian Banks, Chief Executive Officer of LGL, added, “We are excited to begin working with MarketAcross and the firm’s list of clients speaks for itself. They are expected to connect NFT and metaverse brands like HoK with relevant media outlets and opportunities targeted at specific audiences. These categories are becoming more popular and top-tier PR representation will be invaluable in gaining the right visibility and exposure. MarketAcross has delivered impressive results for some of the biggest players in crypto and blockchain, and we look forward collaborating with their team as HoK continues gain traction through its live-action series and the metaverse launch.

ABOUT LOOKING GLASS LASBS

Headquartered in Vancouver, British Columbia, Looking Glass Labs (“LGL”) are a Web3 platform specializing in the non-fungible token (“NFT”) architecture, immersive metaverse environments, play-to-earn tokenization and virtual asset royalty streams. Its leading brand, House of Kibaa (“HoK”), designs and curates a next-generation metaverse for 3D assets, which allows functional art and collectibles to exist simultaneously across different NFT blockchain environments. HoK’s digital assets have been released to include GenZeroes. They sold out in 37 minutes and generated total proceeds of LGL CAD 6.2million. In addition, a perpetual 5% royalties stream was created on secondary market sales. HoK will launch a hyper-realistic metaverse based on the latest Unreal Engine version in 2022.

ABOUT MARKET ACROSS

MarketAcross provides a premium content marketing solution to startups and cryptocurrencies. Since 2014, the PR firm has worked with blockchain-based solutions. From Content creation to content placement & content amplification – Market Across is a one-stop shop for content marketing.

Forward-Looking information

This news release contains “forward-looking statements.” Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things: the Company’s goal to become the leading digital studio specializing in NFT architecture, immersive metaverse design and virtual asset display monetization streams; intention to build out a portfolio of perpetual NFT royalty streams through collaborations, accretive acquisitions and other arrangements, to potentially result in consistent, de-risked and passive revenue; and the near-term projects and future projects planned for the Development Division as referenced in this news release.

The material assumptions supporting these forward-looking statements include, among others, that: the Company could mitigate the risks associated with the blockchain and NFT industry; the ability to compete with other businesses in the NFT market; and the availability of sufficient funding to carry out the Company’s business development plans.

Although these assumptions are considered reasonable by management based on current information, they could prove to have been incorrect. These forward-looking statements are only predictions and involve known and unknown risks, uncertainties and other factors, including: the continued growth and adoption of NFT and metaverse offerings by consumers; the cost of developing and designing NFTs and metaverses is economically viable; the Company being able to attract and retain a sufficient workforce with desired skillsets to develop the Company’s NFT and metaverse offerings; the availability of offerings provided by third-parties in the NFT, metaverse development and online gaming market to identify potential transactions; the increasing adoption of NFTs as a solution for various online gaming, entertainment and collectible uses; the Company having the ability to mitigate the risks associated with the blockchain and NFT industry; and the ability to compete with other businesses in the NFT, metaverse development, content creation and collectibles market.

Although these assumptions are considered reasonable by management based on current information, they could prove to have been incorrect. These forward-looking statements are only predictions and involve known and unknown risks, uncertainties and other factors, including: the risk that the Company’s offerings are not accepted by the consumer, the risk that other competitors may offer similar digital offerings; the risk that there may be negative changes in general economic and business conditions; the risk that the Company may have negative operating cash flow and not enough capital to complete the development of any of its technologies; the risk that the Company may not be able to obtain additional financing as necessary; the risk that there may be increases in capital and operating costs; the risk that the NFT technology may be subject to fraud and other failures; the risk that there may be technological changes and developments in the blockchain that make the NFT solutions obsolete; risks relating to regulatory changes or actions which may impede the development or operation of the blockchain solutions; the risk that other competitors may release similar blockchain offerings; the potential future unviability of the NFT market in general; the volatile cost of the amount of computational effort required to execute specific operations on the blockchain, and other general risks involved in the blockchain solutions.

Risks and uncertainties about the Company’s business are more fully discussed in the Company’s disclosure materials, including its reports filed with the Canadian securities regulators and which can be obtained from www.sedar.com.

Any of these risks may cause the Company’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Although the Company attempted to identify factors that could cause actual results or levels of activity, performances, or achievements to differ materially to those in forward-looking statements it is possible that other factors may cause results, levels, activity, performance, or achievements that are not as expected, estimated, or intended. These forward-looking statement are accurate as of the date this news release. The Company does not assume any obligation to revise the forward-looking information or to explain why actual results may differ from the ones projected, except as required under applicable law, such as the securities laws in the United States and Canada. The Company believes the information contained in this news release is reasonable. However, it cannot guarantee that such beliefs, plans and expectations will be realized. The Company disclaims any responsibility for disclosures made in relation to any other company.

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