Lure Life Announces Closed $750K Seed-Funding Round

Seed funding of $750K was raised by Lure Life, a CBD brand based in Los Angeles, CA, called.

Diverse investors came together to back the venture, including those in finance, beauty and consumer-packaged good sectors. Reel founder Derin Oyekan was one of them.

The funds will be used by the company to increase market expansion, growth, and marketing efforts, as well as product development.

Led by Monica Reese, Summer Rice, and Kara Kelly, Lure Life is a CBD brand offering products with clean, and organic ingredients, for the daily routine, addressing menopause, sexual wellness, interrupted sleep, and pain points.

The Lure Line currently includes:

  • Lure Deluxe intimacy oil is an all natural lubrication that creates a sensual and easy glide to intimate moments.
  • The Lure Relief Stick is a topical treatment that reduces pain and inflammation. It can also be used to relieve cramps, smooth cracked heels, and rub on the chests for cold symptoms.
  • Lure Original Premium Oil is an All-Natural CBD Oil that can be used to relieve stress, anxiety, pain, and promote restful sleep.

You can find lure products in select stores across the country, as well as an exclusive online partnership between lifestyle brand Madewell or through strategic affiliate partners.

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