Mention Me, a London, UK-based customer advocacy platform, raised $25m in Series B funding.
The round was led by Octopus Ventures with participation from Eight Roads Ventures. In conjunction with the funding, Octopus Ventures Principal Uthish Ranjan, will join Mention Me’s board.
The company intends to use the funds to expand into the US, investing in its partner network (which includes Klaviyo, TrustPilot, Ometria and SAP), develop its product offering and grow the team following a series of senior hires.
Led by Andy Cockburn, CEO, Roy Robinson, CPO, Ash Rama, VP People, and Rebecca Hooley, CFO, Mention Me helps businesses turn referrals into a strategic channel for acquiring high-quality customers, while gathering valuable first-party data that amplifies wider marketing activity. The platform’s Referral Engineering® technology has already delivered more than 4.5 million referrals totalling more than USD $1.5 billion in revenue for clients globally. Sports brand Puma, international franchise Pret a Manger, InsurTech unicorn Bought By Many, Europe’s online florist Bloom & Wild and international fashion retailer ASOS are among its 450-strong client base.