Meta to Launch a Retail Store in Metaverse

As it eyes to transform itself into a metaverse leader, Facebook owner – Meta Platforms – is all set to launch its first physical store. The company’s CEO, Mark Zuckerberg, revealed that the brick-and-mortar “Meta Store” will open on May 9 at the company’s Burlingame campus in California. Customers can shop for virtual reality headsets, and other gadgets, in this 1,550-square foot retail space.

Metaverse Brick-and-Mortar Shop

According to Zuckerberg’s Facebook post, the store will also showcase demos for its Quest 2 VR headset, a virtual reality headset developed by Reality Labs, and video calling device Portal, in addition to smart glasses it produces with Ray-Ban. Except for those, shoppers can try out the devices to experiment with AR/VR and purchase them in the store or later online at Meta’s or Ray-Ban’s website.

According to the tech billionaire:

“Meta’s first store is opening in Burlingame, California on May 9! You can experience Quest 2 and project what you’re experiencing onto a big wall for your friends. It’s a great way to see how our products connect people today and get a sense for what’s coming as we build towards the metaverse.”

Meta is developing new initiatives to deal with the digital landscape’s challenges. The company lost $10 billion in its Reality Labs segment, which manages the metaverse initiatives. Zuckerberg, despite this loss, plans to keep his focus on the same. He expects that his ambitious metaverse project to take at most ten years to complete.

Martin Gilliard, Head at Meta Store, commented.

“The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future. We’re not selling the metaverse in our store, but hopefully, people will come in and walk out knowing a little bit more about how our products will help connect them to it.”

Ambitious, Expensive

Meta intends to make it easier for creators to sell virtual goods in its Metaverse. The company had previously revealed that it was testing new tools to help creators using the virtual reality platform Horizon Worlds. It allowed a few people to sell virtual assets within their worlds.

Non-fungible tokens (NFTs) could also be included. But a sizeable cut of up to 47.5% on the sale of digital assets, along with an additional 17.5% fee charged by Horizon, can very well deter the adoption of the metaverse project shepherded by the world’s biggest social media company.

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