Microsoft acquires Activision Blizzard for Nearly $70 Billion

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Attendees stand next to signage for Activision Blizzard Inc. Call Of Duty: Black Ops 4 video game during the E3 Electronic Entertainment Expo in Los Angeles, California, U.S., on Tuesday, June 12, 2018. For three days, leading-edge companies, groundbreaking new technologies and never-before-seen products is showcased at E3. Photographer: Troy Harvey/Bloomberg

Microsoft dropped an explosive bomb on Tuesday morning (18). Activision Blizzard has been purchased by the American company that owns Windows and Xbox. Activision Blizzard, a publisher with several well-known franchises, is not known to many. This includes Call of Duty, World of Warcraft, Spyro The Dragon, and Crash Bandicoot. Although the value of the negotiations was not disclosed, according to the Wall Street Journal they amount to around US$ 70 Billion. This is the largest deal ever done in the gaming industry. This is a significant development for the entire gaming industry. It is possible that popular franchises such as Call of Duty will be available on Microsoft’s consoles or PC via Gamepass starting day one.

This information is straight from the company’s website. The information states that Activision will continue operating independently until the conclusion of negotiations. Phil Spencer will be the publisher’s chief executive officer after they are completed.

“UNTIL THIS TRANSACTION IS COMPLETED, ACTIVISION BLIZZARD AND MICROSOFT GAMING WILL CONTINUE TO OPERATE INDEPENDENTLY. ONCE THE DEAL IS COMPLETE, THE ACTIVISION BLIZZARD BUSINESS WILL REPORT TO ME [PHIL SPENCER, CEO OF XBOX GAMES STUDIOS] AS THE CEO OF MICROSOFT GAMING.”

Activision’s acquisition of Microsoft comes at a difficult time. Since July, the company has been facing a backlog of lawsuits from employees regarding workplace sexual harassment. The company appears to have thrown out 40 employees who were involved in these cases and for their “misconduct”. In the past few months, other gaming-related companies have been boycotting the company. This scandal led to it being excluded from The Game Awards 2021.

Microsoft was able to use this moment of weakness as a catalyst to buy the whole company. This insanely high sum of money was not something that many companies could afford to pay. Activision and fans of the franchise are incredibly fortunate that the publisher games are now safe under Microsoft.

SPYRO THE DRAGON AND CRASH THE BANDICOOT NOW BEGIN TO MICROSOFT

It is fascinating to see that games such as Crash and Spyro, which have been associated for years with the PlayStation brand, now belong to Microsoft. The Xbox Division is rapidly acquiring studios. It bought Bethesda last year and added its entire game portfolio to its subscription-based gaming platform Gamepass. The same thing is expected to occur with Activision Gaming. However, it seems that popular games such as Call of Duty will continue to be available for PlayStation consoles at least for the time being.

In a time when some PlayStation fans don’t like the recent policies of Sony, the Xbox division has grown stronger. PlayStation is preparing a response to Xbox Gamepass under the codename “Spartacus”.

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