Mukuru, a next-generation financial services platform and one of the largest money transfer providers in Africa will become Crystal Palace’s official sleeve sponsor for the 2022/23 season.
Andy Jury, CEO of Mukuru, says,
“Mukuru is a business that puts the customer at the centre of everything we do. Our essence and passion lie in helping to solve problems for Africa’s emerging consumers through financial inclusion and uniting people across the world. This passion drives our business model, how we communicate with customers, and how we select partnerships.
“Soccer is the most supported sport on the African continent, uniting people globally, and our customers identified Crystal Palace as one of the teams they support.
“A team with several African players and an iconic coach with strong African heritage in Patrick Viera who our Mukuru customers look up to and resonate with. We are thrilled to be associated Crystal Palace, a highly-respected Premier League team. The sponsorship places Mukuru on an international stage, further entrenching our global presence, operating in over 50 countries around the world,”
Barry Webber, Crystal Palace’s Commercial Director, said,
“This is a really exciting partnership for Crystal Palace, and we’re thrilled to welcome Mukuru on board.
“As a club, we are incredibly proud of our links with the African continent, which were encapsulated by midfielder Cheikhou Kouyate winning the African Cup of Nations earlier this year.
This partnership will help us to continue to expand our international fanbase, and Mukuru join us at a fantastically exciting time for the club, both on the pitch and off of it.”