Nexite, a Tel Aviv, Israel-based data platform for real-time in-store intelligence and retail shopping, raised $67m in Series C funding.
The round, which brings total funding to $100 million, was led by Pitango Growth and Saban Ventures with participation from existing investors Battery Ventures, Intel Capital, Pitango First and Vertex Ventures.
The company plans to use the funds for expansion and business growth.
Nexite was founded by Anat Shakedd and Lior Shakedd. It connects physical merchandise to the cloud. This allows brands to increase their in-store sales with traditional eCommerce-style sales funnel analytics. With data aggregated from a product’s location, availability and performance and aligned to customer journey behavior, th system provides actionable insights to help maximize store sales per square foot. The company’s patented, first-of-its-kind, battery-free NanoBT (Bluetooth) tag is attached to merchandise delivering customer experiences including secure mobile self-checkout, returns and click-and-collect, driving omnichannel sales and enhancing the customer’s in-store experience.